Indaba is a well established b2b wholesale home and lifestyle brand sourcing products directly from artisans around the world. Indaba products can be found at thousands of retailers across North America.
At the beginning of COVID, with the world shutting down, Indaba reached out to us to help them transition from a B2B only wholesaler to a B2C direct to consumer e-commerce business. However, it was also important for the dynamic mom daughter duo to find a way to also help the retailers selling Indaba products across North America during this time. The result, a dropship online catalog ordering system.
Within little over a
month, we launched:
- Two (US and Canadian) beautiful, fully functional, mobile responsive, e-commerce websites.
- A dropship online catalog ordering system for the retailers.
- Social Commerce - integrating the e-commerce product catalog directly into social media, allowing direct sales from Facebook, Instagram and Pinterest.
In the months that followed…
We created a custom geo-tagging system identifying users location by IP in order to display the either the US or Canadian website based on location.
With the new e-commerce platform built, we now had to create a solid online marketing strategy for Indaba to drive qualified traffic to the site that will convert into sales. The three primary KPIs we identified are: Increase Brand Awareness in North America, Generate Online Sales, and Promote Indaba’s Wholesale Opportunities.
Our online strategy included SEO, Paid Search, Shopping and Social Media Advertising as well as Social Media management.
Search Engine Optimization
Social Media Management
The Google marketing campaign resulted in 74 000 clicks, 24 000 conversions with an average cost per click at just $0.24 per click. We then created a collaborative process with the Indaba team to curate a series of compelling ad campaigns on Facebook and Instagram.